The owner of the XTREMELii brand is an extroverted, colorful and well-known designer in the fashion accessories field. The main goal in this project was to express her energy through the site.

In order to do so, we decided to sell the products through storytelling, the creation of different "looks" that lets the customer choose which style they connect to and offers them products that suit them, using the textual and visual language of the target audience, mainly teenage girls, with slang and overly expressive graphical language.